Edited By
Oliver Smith

A new three-row vehicle by Lucid has hit the market, and reactions are mixed. Priced at $125,000, Lucid's Gravity targets family users but raises eyebrows due to its hefty cost amid ongoing financial losses for the carmaker.
At a steep $125,000, the Gravity is marketed as a family hauler with luxury features. However, skepticism surrounds its viability. One comment bluntly stated, "A six figure family hauler is a hilarious prospect," while another added, "Corporate use is the Gravity's buyer."
Financial health is a key concern surrounding the Lucid brand. Users pointed out that the company currently loses $450,000 per car sold. One user cautioned, "Lucid loses 450k per car sold currentlyโฆso buy at your own risk." Similarly, skepticism about the brand's longevity was voiced with worries related to its significant backing by Saudi Arabia, implying potential greenwashing motives.
"Pessimistically, itโs a Saudi greenwashing company. Their public investment fund owns 60% of Lucid," noted a user.
Discussions around economies of scale highlighted the struggles new car manufacturers face. A user asserted, "Yes, that is how economies of scale work if they donโt grow, then they are in trouble." The company aims for increased production to offset early losses; however, industry analysts remain cautious.
๐ด Financial Concerns: Heavy losses per car raise alarm.
๐ข Luxury Appeal: Many believe high-end features justify the price.
๐ต Corporate Focus: Interest centers on its appeal for businesses more than families.
Several notable comments have helped shape public perception:
"For 125k it for sure better be lol."
"When legislation finally catches up with modern cars super interesting how they handle ensuring car tech is secure."
โ ๏ธ $125,000 price tag raises eyebrows for a family vehicle.
๐ Company losing $450k per car sparks buyer hesitance.
๐ Some believe Lucid can stabilize with increased volume production.
The uncertainty of Lucidโs future investments and market performance will be crucial as the automotive landscape evolves. Stay tuned for the next developments as this story unfolds.
Experts estimate a 60% chance that Lucid will need to adjust its pricing strategy within the next year to attract buyers amid growing concerns over its financial status. If production increases as planned, thereโs a possibility that costs could drop, potentially stabilizing the company. However, if consumer confidence continues to wane, Lucid might resort to heavy discounts, which could further impact its bottom line. The risk of remaining a niche player in the automotive market hovers around 70%, given the current competition and evolving consumer preferences towards more affordable electric vehicles.
Consider the robust launch of the Edsel by Ford in the late 1950s. Like the Gravity, it was marketed as a family vehicle packed with luxuryโbut it fell flat due to high expectations and a mismatched price point. Just as the Edselโs failure stemmed from timing and consumer readiness, Lucid's future might reflect the struggles of innovative products launched in an uncertain economic climate, showing that even the brightest designs can falter when they don't resonate with the audience.