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Simile: pioneering ai simulations to shape decisions

Simile | AI-Powered Simulation Firm Aims to Transform Decision-Making

By

Robert Martinez

Feb 13, 2026, 10:20 AM

2 minutes needed to read

A digital representation of diverse people interacting in a futuristic setting, showcasing AI-driven simulations.

A new player in the simulation space, Simile, has caught attention for its ambition to reshape critical societal decisions through AI. Recently launched, this company combines cutting-edge research with practical applications, aiming to model human behavior with unprecedented accuracy.

What Simile Brings to the Table

Simile is creating the first AI-driven simulation of society, utilizing generative agents designed from real human data. This innovation could lead to improved decision-making in various fields.

The Importance of Simulation

As the founder noted, "The future is too important to be left to chance." In industries ranging from finance to healthcare, the consequences of major decisions often roll out based on intuition rather than data-driven simulation. Simile promises to change that dynamic.

Funding and Development

With a hefty $100 million backing from prominent investors like Index Ventures, Hanabi, and investors in AI such as Andrej Karpathy and Fei-Fei Li, Simile is positioned for significant growth. The company currently assists organizations in rehearsing earnings calls, modeling litigation outcomes, and testing policy changes.

"Apparently they're actually training their own foundation model for human behavior," stated one observer in a user board discussion.

Community Reaction and Future Prospects

Responses from forums have been largely positive, with users expressing excitement about AI's ability to model behaviors and outcomes on a large scale. "Itโ€™s pretty easy to imagine you still get to control your own character but the town is run by AI agents," one user commented.

Interestingly, some discussions hinted at skepticism regarding the novelty of Simile's approach. However, historical success stories like Harvey, which reached an $11 billion valuation, suggest that innovation often invites doubt before success.

Key Insights

  • ๐ŸŒŸ Simile relies on generative agents based on real human behaviors.

  • ๐ŸŽฏ Backed by $100M, the company aims for large-scale simulations.

  • ๐Ÿ” Increasing interest highlights the potential for AI in decision-making.

As Simile gears up to expand its capabilities, the ability to simulate entire worldsโ€”with billions of interactionsโ€”might not be far-fetched. Will society's critical choices soon unfold in a controlled digital environment? Only time will tell.

Looking Down the Path Ahead

There's a strong chance that Simile's innovative approach will pave the way for a new era in decision-making, particularly in sectors where stakes are high. As organizations increasingly rely on data-driven simulations, experts estimate around 70% of industries could adopt similar technologies within the next five years. This shift will likely reshape how companies strategize, potentially reducing risks tied to major choices. The anticipated scale of simulations suggests that we might see proactive rather than reactive measures in policy-making and finance, eventually leading to more stable and predictable outcomes.

A Lesson from the Past

Consider the invention of the printing press in the 15th century: While initially met with skepticism, it revolutionized information dissemination and public engagement. Much like Simile, the printing press faced doubts over its necessity and potential impact. In retrospect, it transformed society by allowing ideas to spread rapidly and shape collective thought. Similarly, Simile's technology could make people reconsider how decisions, once left to chance or intuition, are made in a digitally curated space, essentially rewriting the rules of engagement in day-to-day governance and corporate strategies.