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How to attract clients for your new automation agency

New Automation Agency Faces Client Acquisition Hurdles | Strategies Emerge from Forums

By

Fatima Zahra

May 20, 2025, 03:34 PM

Edited By

Nina Elmore

Updated

May 20, 2025, 09:30 PM

2 minutes needed to read

A group of professionals discussing strategies to attract clients for an automation agency, with charts and laptops on a table.
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An emerging automation agency is struggling to secure clients, a challenge common among tech startups. The founder, skilled in tools like n8n and Python scripts, seeks marketing assistance through profit-sharing agreements, sparking lively discussions across several forums.

Agency Background and Market Position

The tech-savvy entrepreneur behind this new agency aims to enhance business efficiency through automation. Recognizing the need for marketing expertise, the founder is determined to attract clients in a crowded digital space.

Community Insights and Solutions

Recent feedback highlights effective strategies for overcoming client acquisition hurdles:

  • Niche Specialization: Community members stressed the importance of focusing on specific sectors, like e-commerce or healthcare. As one person put it, "Stop selling 'automation.' Sell freed-up time and error reduction."

  • Community Engagement: Some suggested participating in established communities where potential clients congregate, such as startup and SaaS groups. One user recommended, "Finding a marketer who actually gets automation can be tough. Try plugging into communities."

  • Leveraging Existing Brands: Collaborating with well-known brands could provide immediate access to clients without the need to build an audience from scratch.

  • Direct Outreach Strategies: Suggestions included scraping platforms like LinkedIn for leads frustrated with manual processes. "Send targeted Loom videos addressing their exact issues for immediate trust and engagement," one user noted.

  • Lead Generation Tools: Utilizing tools like Assista AI to automate routine lead-generation tasks can help keep the pipeline warm, mentioned another contributor.

"Congrats on starting your automation agencyโ€”thatโ€™s a bold move!" remarked another forum member, showcasing the supportive atmosphere among users.

Noteworthy Quotes

  • "I need tons of automation for my construction business. Iโ€™d be your client. Message me!"

  • "Offer to white-label for freelance marketers who lack tech skills; they sell, you build."

Community Sentiment

The forum discussions reflect strong enthusiasm and willingness to help, with many offering to connect or become clients.

Valuable Insights

  • ๐ŸŒŸ Specializing in a specific market can streamline outreach and client acquisition.

  • ๐Ÿ”„ Engaging with established brands provides quick access to potential customers.

  • ๐Ÿ”— Direct outreach with personalized content builds trust and facilitates client engagement.

In summary, while this new automation agency faces the classic struggle of securing clients, actionable strategies and community support present promising opportunities. As demand for automation solutions grows, the potential for success in this sector appears favorable.