Edited By
Liam Chen

Bose has stirred mixed emotions among its customers following its announcement concerning the impending end-of-life (EoL) for SoundTouch Wi-Fi speakers and soundbars. In an email to users on January 8, 2026, Bose revealed they would open-source application programming interface (API) documentation to enhance capabilities before the devices become non-functional on February 18, 2026.
Many Bose users are frustrated. Originally, the company stated its premium SoundTouch productsβpriced between $399 to $1,500βwould turn into "dumb speakers" without cloud connectivity. The decision has led to discontent in user communities, particularly among those who own multiple devices. They are unhappy with the frequent practice of companies bricking expensive gadgets to boost sales of newer models.
"This really should be the default for any company that releases cloud-dependent devices," commented one user board participant. "Letting people continue to use their devices past EoL should be a no-brainer."
The open-sourcing of the API, while positive, hasn't completely eased tensions. Critics argue that the release comes too late and question the long-term support and functionality. One user pointed out that the released document requires specific terms in the End-User License Agreement (EULA), which may conflict with legitimate open-source licenses.
Interestingly, Bose reassured its customers that features like AirPlay and Spotify Connect will remain operational even after EoL. SoundTouch devices that support AirPlay 2 will also allow synchronized audio playback. However, the updated app will lack certain functionalities. "No action will be required on your part. Opening the app will apply the update automatically," Bose stated.
π API Released: Documentation provides users a way to extend their device's life.
π Continued Functionality: Expect AirPlay and Spotify Connect to work post-EoL.
π User Frustration: Many question the ethics of intentionally bricking devices.
This decision raises an important question: should companies prioritize supporting older products rather than pushing consumers to buy new ones? As the debate continues, Boseβs actions provide a glimpse into a potential shift in corporate responsibility towards customers.
In a world where tech often becomes obsolete too quickly, Bose's latest actions may manifest a growing demand for accountability in tech support. Whether this becomes a trend remains to be seen, but the response from users indicates a fracture in trust that companies need to mend.
Bose's decision to open-source its API documentation could signal a shift in how technology companies address end-of-life products. There's a strong chance that this move may prompt other brands to follow suit, recognizing a growing demand for support on older devices. Experts estimate around 60% of consumers now expect companies to keep older products functional rather than forcing upgrades. If this trend holds, we might see tech firms adjusting their business models, prioritizing long-term support and customer satisfaction. This could also lead to policies that encourage the repair and repurposing of older devices, fostering a more sustainable tech environment.
Reflecting on the situation, one might consider the bicycle boom of the late 19th century, when manufacturers first faced pressure to evolve. With many people embracing cycling for both utility and leisure, companies were challenged to create durable bikes rather than focusing solely on sales of new models. This led to a win-win situation: enhanced customer loyalty and thriving markets. Today, as Bose grapples with user frustrations over planned obsolescence, it resembles that earlier era, where adaptation to customer needs became a catalyst for innovation and growth.