Edited By
Luis Martinez
An indie developer, grappling with a disappointing 38 wishlists on their newly published Steam page, is calling for harsh criticism to improve their visibility. With only two weeks of community building under their belt, the developer seeks to address perceived shortcomings ahead of a gameplay trailer release.
The developer began work on the game seven weeks ago, with the Steam page launched three weeks prior. Despite daily posts across platforms like Bluesky and YouTube, they feel the response has fallen short compared to competitors who reportedly gain wishlists quickly. Quoting the developer, "I know there is no real gameplay trailer, which I will put up in the next 1 or 2 weeks." This acknowledgment highlights a gap in marketing strategy.
In response to the developer's request, community members offered a mix of constructive advice and insights:
One user queried about platform availability, suggesting not just Steam but also Mac and Linux support.
Another pointed out that new games typically receive little to no visibility on Steam until close to release, stating, "Steam has absolutely zero discovery for unpublished games."
A suggestion to include animated banners and GIFs in the page's design received a positive reception, with the developer acknowledging, "Thanks for the feedback! A GIF is a great idea!"
The developer's frustration reflects a common challenge faced by new game creators in crowded markets. As one user stated, "The biggest miss on the page right now is the about section not having gifs or banners." Nonetheless, there is a hint of optimism; the developer appears content with their initial engagement and is open to adapting.
"I've heard incorrectly a burst of wishlists is from converting an audience from somewhere else." - Industry Insight
โณ The developer has 38 wishlists but seeks to improve this metric.
โฝ Suggestion for more engaging visuals on the Steam page has been well-received.
โป "I just started with some community building" - Developer's echo of newfound persistence.
Amidst the uncertainty, this indie developer's willingness to solicit feedback shows a commitment to growth. The upcoming gameplay trailer may shift perceptions and attract the desired attention as the countdown toward launch continues.
There's a strong chance that the developer's engagement with community feedback will lead to an increase in wishlists for the game. As they implement suggested changes, especially the inclusion of GIFs and banners, they could attract a wider audience. Experts estimate that a well-received gameplay trailer might boost visibility significantly, potentially doubling their wishlists within weeks if it resonates with the gaming community. With more attention focused on their Steam page, the developerโs efforts in refining their marketing strategy are likely to position them better against competitors who have a head start in building their audience.
This situation echoes the early days of many indie films, where a lack of marketing muscle left talented creators struggling for attention. Consider how certain filmmakers, like Kevin Smith during the release of Clerks, relied heavily on grassroots marketing tactics and word-of-mouth to elevate their projects. Just like Smith's commitment to engaging with fans laid the groundwork for a devoted following, this developerโs current outreach efforts demonstrate how even in a competitive landscape, grassroots support can create substantial momentum and lead to popular success.