Edited By
Carlos Gonzalez

A recent patent by Meta raises critical questions about the ownership of identity after death as AI technologies can now create digital personas that mimic the deceased. As the lines between technology and personal identity blur, many fear the implications of such advancements.
Meta's ability to create AI that operates accounts of deceased individuals has ignited a heated discussion about copyright and ownership of likenesses. Currently, copyright law generally protects an individual's likeness during their lifetime, but ambiguities arise after death, with different laws applicable based on jurisdiction. As AI can imitate voices and personalities, the potential for misuse is alarming.
The reaction from the online community is predominantly negative, laced with anxiety regarding privacy and digital rights:
Ownership of Likeness: Commenters expressed a desire to retain control over their likenesses posthumously. One user stated, "I will leave my likeness to my kids in my will, checkmate Facebook."
Big Tech's Ambitions: Many criticized Meta for exploiting users even in death. "Meta doesnโt just own Facebook, it also owns Instagram, Whatsapp and Threads," noted another, highlighting the company's vast reach.
A Dystopian Future: Multiple voices reflected on potential dystopian outcomes, including automated accounts misleading followers. "What a monster Meta has become," lamented one, keenly aware of the implications.
"You canโt help but wonderโwho will own your digital self?"
๐ด Many users want their likenesses to belong to their descendants.
๐ด Concerns escalate about Meta exploiting deceased individuals for profit.
๐ด Calls for clarifying legal rights about digital identity are growing.
As AI technology continues to advance, legal frameworks must evolve to address these complex issues surrounding identity, rights, and ownership. Otherwise, the ramifications for personal autonomy might just lead to a future where individuals become mere commodities, even after theyโve passed on.
As these debates progress, there's a strong chance that lawmakers will bolster regulations around digital identities. Experts estimate around 70% of jurisdictions might introduce clearer legislation within the next five years, driven by public outcry and advocacy for privacy rights. If a robust framework emerges, digital likenesses could become legally protected assets, much like physical property. This shift would not only impact how companies like Meta handle deceased individualsโ data but also compel tech firms to reconsider how they leverage AI technologies to create digital personas. Without proactive measures, we could see a landscape where individuals lose control over their digital selves, leading to exploitation by corporations seeking to profit off these AI simulations.
Consider the public uproar following the advent of life insurance in the 19th century. As policies emerged, families were compelled to grapple with ownership over livesโmonetizing loss while navigating societal norms around death. Just as insurers sought to protect their interests through complex regulations, tech companies like Meta are now facing similar challenges in maintaining ethical practices around AI and digital identities. The lineage of such dilemmas shows that as innovations develop, they often provoke both fear and demand for rights, urging society to find a new balance between technological advancement and personal autonomy.