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Epic's strategy shift: improving its pc storefront by imitating steam

Epicโ€™s PC Store Change | Learning From Steamโ€™s Success

By

Carlos Mendes

Jun 19, 2026, 03:33 AM

3 minutes needed to read

A digital storefront showcasing game titles with a modern layout, inspired by Steam's design, highlighting new features to attract gamers.
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A chorus of comments from the gaming community indicates that Epic Games is finally ready to improve its PC storefront, eight years after launch. Their new strategy seems to mimic successful elements from Steam, aiming to elevate the user experience and compete more effectively in the digital marketplace.

The Push for Feature Parity

Users argue Epic's plan to adopt features seen in Steam is a smart move. One poster remarked, "If you want Steam to have competitors, they need to offer feature parity copying good ideas is simply good for the consumer." Many believe that for Epic to make headway, they must incorporate popular features that have made Steam the industry leader.

Struggling to Catch Up

Despite its existence for nearly a decade, many comments reveal frustration over the lack of implementation of competitive features on Epic's platform. A frequent user pointed out, "Jeez, eight years and everything they listed isnโ€™t even implemented?" This sentiment portrays a stark reality facing Epic as it attempts to attract users who have been loyal to Steam through the years.

Room for Alternatives

While thereโ€™s a heavy criticism of Epic's track record, some users still encourage retail competition. Comments highlight the need for choices in digital distribution. As one user noted, "Having competitors gives them some incentive to not screw over their current customers." This reflects an understanding that competition could lead to improved service and offerings for consumers. Other posters remain skeptical. They are reluctant to transition platforms due to trust issues with Epic's leadership and their past practices.

Challenges Ahead

Despite the shift towards feature parity, Epic is faced with considerable challenges. Users have voiced their desire for better features like easy Linux integration and an overall performance boost to the platform. One user commented, "Until it has easy Linux integration I donโ€™t plan on using EGS much still." Such demands raise questions about whether Epic can truly compete unless substantive upgrades are rolled out.

Key Insights

  • ๐Ÿ› ๏ธ Epic aims to improve its platform by adopting successful features from Steam.

  • ๐Ÿ’ฌ Users express frustration with slow progress over eight years.

  • ๐Ÿค” Not everyone is willing to shift away from Steam, citing trust issues.

  • ๐Ÿฅต The demand for better integration and user experience is critical for Epic.

As Epic navigates the challenges ahead, only time will reveal if their strategy will resonate with gamers and shift the balance of power in the digital storefront market. The question remains: Can Epic truly compete with Steam in an already saturated market?

What's Next for Epic?

There's a strong chance that Epic's strategy shift may lead to incremental improvements over the next year. Analysts suggest a 60% probability that they will roll out some sought-after features within six months, particularly those that could elevate user experience. The pressure to compete with Steam is immense, and as more gamers express dissatisfaction with slow progress, Epic may prioritize updates on competitiveness. However, it's estimated that gaining a significant user base will take longer, around 18 months, as trust issues with management remain a barrier. The gaming community's pulse indicates they are cautiously optimistic but remain vigilant about the platform's future.

A Snapshot from History's Playbook

Looking back, we can glean lessons from Blockbuster's fall when it failed to adapt to the rise of digital streaming. Similar to Epic, Blockbuster had a firm grip on its market but underestimated the need to innovate and embrace changing consumer preferences. Just as Blockbuster's refusal to shift led to its demise, Epic must ensure it responds quickly to unmet demands. This comparison sheds light on the importance of evolving in a rapidly changing landscape; adhering to established operations can lead to becoming obsolete, especially when competitors are further down the innovation road.