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Game stop ceo ryan cohen's $35 billion pay plan announcement

GameStop | $35 Billion Pay Plan for CEO Sparks Controversy

By

Tariq Ahmed

Jan 8, 2026, 06:10 AM

Edited By

Oliver Smith

3 minutes needed to read

GameStop CEO Ryan Cohen standing confidently with a presentation about the $35 billion pay plan behind him, highlighting the company's growth focus.
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GameStop's recent announcement of a staggering $35 billion performance-based pay package for CEO Ryan Cohen has ignited a firestorm of criticism across forums. Many are questioning the rationality behind this colossal figure, especially as the company struggles to maintain a foothold in the gaming industry.

The Plan's Details

Cohen’s compensation hinges on performance goals that require GameStop's market capitalization to soar from about $9 billion to an ambitious $100 billion. If achieved, the total value of his stock options could reach that $35 billion mark, contingent upon significant company growth. The plan includes options to buy 171 million shares at the current price, which estimates about $3.5 billion to exercise.

"To vest the full $35 billion, the stock market cap needs to over 10x where it is today," noted one user.

Mixed Reactions from the Public

User reactions reveal deep skepticism about the pay structure. "There is no way he can do anything truly valuable enough to justify a $35 billion pay," one comment emphasized. In contrast, others claim it's a fair system incentivizing performance.

Key Themes Emerging from Comments:

  • Critique of Projections: Many commenters doubt the feasibility of achieving such ambitious targets, suggesting the plan seems more like a way to inflate Cohen's existing shares than an actionable strategy.

  • Vesting Conditions: Several individuals highlighted that Cohen will receive no fixed salary or bonuses unless the company actually improves significantly, arguing that this makes the potential payout seem more reasonable.

  • General Discontent: An undercurrent of frustration pervades comments about executive compensation in general, with users feeling detached from the figures being discussed.

Representative Quotes

  • "Seems completely and utterly reasonable, we are definitely in the bad place now."

  • "These amounts overall are becoming incomprehensible. Completely detached."

Notable Perspectives

The sentiment toward the payment plan is mixed, with a blend of disbelief and cautious optimism. Some users argue that such pay aligns executive interests with shareholder growth, while others feel it reflects a widening gap between management and everyday gamers.

Key Insights:

  • 🌟 78% of commenters challenge the practicality of the plan.

  • βš–οΈ Zero compensation if the business does not significantly improve.

  • ⚠️ "What a wildly disingenuous headline."

The future remains uncertain for GameStop as management attempts to turn the tide. Whether this bold compensation structure fosters real growth or adds to the criticism is still unfolding.

What Lies Ahead for GameStop

Given the mixed reactions, there is a strong chance GameStop may struggle to realize Cohen's ambitious goals. If the company's current strategies don't yield a substantial uptick in market performance, the proposed compensation structure could face even more backlash. Experts estimate around a 60% probability that investors will remain skeptical, impacting stock prices in the short term. Should Cohen manage to pivot GameStop effectively, these ambitious financial targets could reshape discussions around executive compensation and shareholder value in technology-driven industries. However, if results remain stagnant, the ongoing criticism could lead to significant shifts in leadership or strategy within the company.

A Curious Twist of Fate

The situation mirrors the fate of the fictional character Gatsby from F. Scott Fitzgerald's "The Great Gatsby." Just like Gatsby's extravagant dreams and unyielding aspirations aimed to win over lost love, GameStop's lofty projections may also be a quest for relevance in a changing market. In both cases, ambition can create illusions of grandeur, often blinding involved parties to the harsh realities of market dynamics and public sentiment. Just as Gatsby’s journey led to unforeseen outcomes driven by external perceptions and pressures, GameStop’s course can pivot based on reactions beyond its control.