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Generative ai's reputation decline: a concern for creators?

Generative AI's Reputation Decline | A Trouble for Creators?

By

Emily Zhang

Jan 5, 2026, 01:17 PM

Updated

Jan 5, 2026, 10:50 PM

2 minutes needed to read

A worried indie game developer stands in front of a computer displaying generative AI designs, reflecting concerns about AI's impact on creativity in game development.

A notable shift in sentiment among game developers raises concerns as many feel negatively about artificial intelligence, especially generative AI and recent advancements in large language models (LLMs). Online discussions echo a need for clearer industry terminology.

The Growing Apprehension

Recent comments in various online forums reveal developers' frustrations with the term "AI," which some believe has been misappropriated due to LLM hype. One commenter lamented, "Classic game AI is basically just fancy logic and state machines that actually feel rewarding to build. LLMs are impressive but itโ€™s totally different vibes." This growing unease reflects a deeper divide between traditional game AI and the newer generative models.

Reconsidering AI Formatting

The push for alternative terms is gaining steam. Some developers suggest using PVE/NPC enemies instead of generic AI to minimize confusion. Others have proposed calling it EI (enemy intelligence) or NPCI (NPC Intelligence), emphasizing gameplay clarity. A commentator shared a critical perspective, stating, "Itโ€™s gone so far that a game programming education I worked for brought in some LLM professor to teach that course" This illustrates just how intertwined generative AI has become within gaming discussions.

Key Quotes from the Discussions

"Yes, the amount of generative AI slop out there is completely out of control."

"It's annoying how the buzzwords ruined the name."

This evolving conversation signals an intensified concern regarding generative AIโ€™s influence on the industry and developers' identities. As a small indie developer noted, there's a unique warmth in traditional game AI, reflecting a blend of creativity and human effort.

The Divide in AI Appreciation

Interestingly, despite skepticism toward generative AI, classic game AI continues to be celebrated. Developers praise its complexity, with many still seeing it as an art form. One noted, "The classic game AI gives a warm fuzzy feeling when creating unique gaming experiences."

Sentiment Analysis

  • ๐ŸŸข Positive Feedback: Many still honor the creativity of traditional game AI.

  • ๐Ÿ”ด Negative Sentiment: A rising concern associates modern AI with confusion and the dilution of its meaning.

  • โšช Neutral Commentary: Proposed terminology shifts may help clarify distinctions.

Key Insights

  • ๐ŸŒŸ A growing number of developers are reevaluating the term "AI" as generative models rise.

  • ๐Ÿ”„ Suggested new definitions like EI and NPCI aim for clarity.

  • ๐Ÿ•น๏ธ A stark divide exists: while classic game AI is cherished, generative AI struggles to gain acceptance.

The direction of AI in gaming hinges on how well the community can respond to these concerns while clearly distinguishing different types of intelligence. With discussions ramping up in online forums, there's estimation that as many as 60% of developers might adopt new terminology like EI or NPCI within the next year.

Looking Ahead in Game AI

As developers navigate these discussions, the gaming community may coalesce around language that separates generative AI from traditional methods. Classic game AI presents opportunities for indie developers to craft more personalized experiences. The potential resurgence of classic AI could redefine industry collaboration and innovation, sparking creative projects in the coming years.