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How to identify viable design ideas for your projects

Determining Design Viability | Insights into Creative Decision-Making

By

Fatima Nasir

Feb 12, 2026, 12:31 PM

3 minutes needed to read

A designer analyzing various design concepts on a table, with sketches and notes spread out, looking thoughtful and focused.
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A wave of discussion is brewing among creators grappling with the dilemma of selecting viable design ideas. As the landscape shifts, many are questioning how to effectively choose which projects deserve their time and effort.

Context of the Dilemma

Recent conversations reveal that many people, especially those in design, find themselves overwhelmed with multiple ideas at different stages. With an increasing number of projects vying for attention, the struggle to focus becomes a point of contention. Insights from forums suggest various guiding principles and strategies to navigate this creative stalemate.

Insights from Experienced Creators

  1. Fail Fast Mentality: Some advocates emphasize a rapid prototyping approach, where ideas are brought to life quickly to test their viability. One creator remarked, "Failing fast allows you to see which concepts resonate without extensive investment."

  2. Documenting Ideas Thoroughly: Others have taken a different route, opting to create Game Design Documents (GDD) for every concept. This method often prevents many from abandoning projects prematurely, as one contributor stated, "By fully fleshing out ideas, I stop daydreaming and start envisioning solid concepts."

  3. Visual Testing of Concepts: Many find comfort in sketching out detailed mockups. One seasoned designer noted, "Filling the page with mockups helps gauge the passion behind an idea. Itโ€™s not just about the mechanics; itโ€™s about what excites you."

Common Themes and Strategies

People across forums expressed several effective strategies to tackle decision-making:

  • Prototyping: Exploratory testing through simple mockups or paper prototypes is deemed essential. A user mentioned, "Testing with friends allows for immediate feedback."

  • Exploratory Commitment: Many users recommended a commitment to one idea at a time. As another participant advised, "Pick one path in the labyrinth of ideas to explore. You can always backtrack."

  • Foundation Building: Establishing a simple core foundation is seen as critical. A designer shared, "If the basic version is fun, you can build from there. Donโ€™t rush into complexities."

"Ideas need to survive contact with reality.โ€

Sentiment Overview

Much of the commentary reflects a mixture of hopeful and cautious optimism. Many participants appreciate the collaborative insights while grappling with the inherent difficulties in making solid design choices.

Key Insights

  • ๐Ÿš€ Rapid Prototyping: Quick testing can reveal project viability early on.

  • ๐Ÿ“ Documentation Equals Clarity: Exhaustive idea documentation may prevent project abandonment.

  • ๐ŸŽจ Visual Mockups Reveal Passion: Engaging sketches provide insight into excitement levels about projects.

As creative folks navigate their choices, these strategies provide a spectrum of tools for evaluating and prioritizing design ideas, making it a hot topic in todayโ€™s creative forums.

Future Trends in Design Choice Making

There's a strong chance that as the demand for efficient design decision-making grows, many creators will increasingly adopt rapid prototyping methods. Estimates suggest that about 70% of designers may integrate quick testing phases into their projects by the end of 2027. This shift is propelled by the need to eliminate unproductive ideas faster and focus energies on the most promising ones. Forums indicate a rising confidence in this approach, as feedback loops become shorter and more effective.

Historical Echoes of Creative Selection

Reflecting on history, the intense struggle seen in design today mirrors the challenges faced by 19th-century botanists during the exploration of new plant species. These scientists had to quickly identify which plants offered nutritional value versus those that were toxic, often leading to rapid experiments and thorough documentation. Just as these early innovators paved the way for modern agriculture, todayโ€™s designers must sift through a myriad of ideas, ensuring that only the viable concepts flourish amidst a sea of possibilities.