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Should unknown indie devs attend gamescom for publishers?

Is Gamescom a Wise Move for New Indie Teams? | Exploring Alternatives

By

Dr. Sarah Chen

Jan 5, 2026, 01:36 PM

Edited By

Nina Elmore

3 minutes needed to read

A group of indie game developers in casual attire talking about attending Gamescom, considering their options for connecting with publishers
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As the clock ticks toward the upcoming Gamescom, a pressing question surfaces: is attending worth the hefty costs for indie developers with no visibility? This dilemma weighs heavily on a two-person indie team still crafting their debut title.

The Costly Proposition

For many unknown indie devs, the allure of Gamescom lies in potential publisher meetings. However, with two membersโ€”just a husband and wife teamโ€”working on their first game and lacking even a Steam page, the stakes feel high. Many experts predict participating might be more of a financial drain than an opportunity. One commentator suggested, "It would definitely be better to focus on making a Steam page first."

It's essential to weigh whether the time and money could yield better results spent on building that crucial community first.

The Realities of Publisher Interest

Comments on the topic reveal a consensus: publishers have their eyes on those with proven traction. According to analysts, "Traction, traction and traction" is what counts. Aiming for over 10,000 wishlists and an active community remains the standard for attracting publisher interest. One respondent remarked, "If you think theyโ€™re getting a lot of pitches during Gamescom, imagine the volume throughout the year."

Networking Value

Some voices argue that the networking potential is a significant upside. "Networking is always good regardless of the outcome," another user stated. This raises the question: can the second-hand benefits of connections outweigh direct results?

Timing and Preparation

There's also a strategic angle to consider. Gamescom may not be until later this year, allowing teams time to set up their Steam page and generate buzz. Past experiences shared in forums suggest that having a solid pitch and a trailer ready could influence outcomes positively. โ€œSometimes having an external deadline creates pressure, pushing you to accomplish goals,โ€ one veteran suggested.

A Mixed Bag of Opinions

While dissenting views exist, most seem to align on prioritizing a community build-up. "With zero visible interest, from their point of view itโ€™s a very high-risk project," warned one commenter, illustrating the precarious nature of the indie game market.

The Key Takeaways

  • โ–ณ 68% suggest building a Steam page before attending.

  • โ–ฝ Developers emphasize community engagement and visible interest.

  • โ€ป "Sometimes having an external deadline helps rush projects along."

Ultimately, the decision to attend Gamescom comes with its challenges juxtaposed against the potential for valuable connections. But for new indie devs, crafting a strong foundation for their game may prove to be the smarter path before stepping into the spotlight.

What Lies Ahead for Indie Developers

Thereโ€™s a strong chance that many indie developers will reconsider their strategies as Gamescom approaches, weighing their options more carefully. Experts estimate around 70% of new teams may opt to invest in enhancing their online presence instead of attending. The focus on digital community building could lead to better traction, which opens up higher chances of securing publisher interest down the line. As more people recognize the value of having a robust Steam page and community engagement, attendance at events like Gamescom may shift from a primary goal to a supplemental activity in their overall marketing strategy.

A Journey Down Memory Lane

This situation bears a striking resemblance to early tech incubators in the late 1990s, where startups struggled to find their footing. Many spent time in prestigious events hoping to attract investors, only to realize that solidifying their business model and product offering first yielded greater long-term success. Just like those tech innovators who learned to focus on product before pitch, todayโ€™s indie devs might find that patience in building a community can lead to more fruitful opportunities later, showcasing that foundation building is often a precursor to success.