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Indie game piracy in china: 610,000 players and counting

Indie Game Pirated in China | Over Half a Million Players

By

Anika Rao

Jun 30, 2026, 12:17 PM

3 minutes needed to read

A screenshot of the indie game Burgie's Cozy Kitchen, showcasing colorful food items and a cozy kitchen setting, with a count of players in the background.
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A Chinese company has reportedly pirated an indie game, leading to more than 610,000 players engaging with a stolen version. The situation has left the developer frustrated and seeking resolution while navigating the complexities of piracy laws.

Background on the Controversy

The game's creator, who garnered attention through their unique title, Burgie's Cozy Kitchen, launched a demo on Steam after an early access phase. After a surge of interest from a popular Douyin streamer, a pattern emerged. Videos popped up online showing players how to download illegal copies of the game, including a mobile version that the developer never authorized.

Developer Takes Action Against Piracy

In response, the developer attempted to combat the piracy issue with an anti-piracy system that humorously labeled players as pirates. This tactic managed to delay the recognition of the pirated build for a couple of weeks.

"My anti-piracy system worked for a few weeks, delaying detection of the pirated build," the developer shared.

Despite initial success, the system eventually failed as word spread. The situation escalated when the developer discovered the pirating company: Xiamen Micheng Technology Co., Ltd., which was established in October 2025.

Bizarre Output from a Small Company

With a meager team of six, this company astonished the industry with its rapid output. In just eight months, it registered 75 software copyrights, 152 apps, and a staggering 219 network service registrations, amounting to 446 total records. This translates to nearly 19 apps per month, raising eyebrows about their authenticity.

"With so much production in such a short time, this feels like a mass cloning operation rather than a legitimate studio," noted an industry observer.

Ongoing Modifications and Concerns

As the developer monitored this situation, they noticed incremental changes made to the pirated game, including the main character's transformation into an AI-generated version and new user interface elements. Each tweak potentially strengthens the pirating company's argument that they have created something distinct enough to dodge copyright infringement claims.

"I suspect they might be strategizing around how to water down any formal claims of copyright infringement," the developer expressed.

Developer's Next Moves

Currently, the developer is waiting for a response from Douyin after filing an infringement report. The lack of communication adds to frustration, especially due to challenges posed by needing a Chinese ID to create a Douyin account.

In parallel, they are reaching out to Chinese publishers for potential legitimate distribution of the game, seeing it as an opportunity to regain some control over a situation spiraled out of their hands.

Sentiment from the Community

Comments on forums reveal mixed feelings about the incident. Some gamers noted that VPN usage is common among Chinese players, making it easier to access unregulated content. Others empathize with the developer's plight.

"Releasing initially in China could help prevent this kind of theft, but international copyright laws are nearly useless here," commented one user.

Key Insights

  • โœ… 610,000 players engaged with a pirated version of the game on Douyin.

  • ๐Ÿšจ Developer's anti-piracy measure delayed detection for about two weeks.

  • ๐Ÿ’ผ Xiamen Micheng Technology registered 446 intellectual property records in just eight months.

  • ๐Ÿ›‘ Incremental changes to the pirated game could complicate copyright claims.

This developing story highlights the ongoing struggle for indie game developers in protecting their intellectual property in markets with few regulations. As the situation unfolds, the focus will be on how well the original creator can navigate the murky waters of game piracy.

Looking Toward Change

As the indie game developer navigates the ongoing piracy crisis, thereโ€™s a strong chance they may find some resolution through outreach to Chinese publishers. Experts estimate that such partnerships could offer a legitimate avenue to mitigate the impact of piracy, particularly as developers work within local regulations. Should Douyin respond to the infringement report and assist in curbing this issue, the developer might regain control over their brand. Alternatively, if the situation continues to evolve without intervention, it's likely that large numbers of players will remain engaged with the pirated version, making it difficult for the original game to succeed in the market.

A Lesson from Print Media

The current indie game piracy crisis mirrors the challenges faced by independent comic book publishers in the 1990s when digital scanning made unauthorized copies readily available. Many small presses struggled to compete as their works circulated freely online, often overshadowed by larger companies. Some turned to collaborations with established distributors to bring their comics into mainstream bookstores, reviving interest and sales. Just as those artists pivoted their strategies, the game developer may find that adapting to market realities, including forming alliances, may be their best path forward.