Edited By
Andrei Vasilev

A new app aimed at assisting the elderly is sparking debate in online forums. Responses from participants reveal dissatisfaction with the app's branding and pricing model since its announcement earlier this month.
The app, developed as part of a creative thinking course, was initially introduced with a logo that raised eyebrows among potential users. One commenter noted, "Why does the logo say Elder Stink?" This comment highlights some initial branding missteps when users were informed about the app's purpose. Despite the logo issues, the creator insists this has been addressed in an upcoming update.
Aside from design elements, significant concerns were raised around the app's pricing structure. A commenter expressed skepticism: "If the app offers about 3 hours of assistance per month, then itβs going to cost like $50 or so per month. I donβt see old people subscribing at that price." This financial barrier may hinder user adoption, especially when targeting a demographic that often operates on a fixed income.
The feedback reveals a mix of confusion and criticism, with many users skeptical about both the app's appeal and its market viability.
As one user stated, "I read stink too," referring to the unintentional connotation of the logo, which may turn away potential customers.
Despite the mixed reactions, another user commented on the potential to improve app functionalities, emphasizing useful suggestions rather than just logo critique.
The users shared their feedback in hopes of refining the app before its launch to the wider community.
π Branding issues: "Elder Stink" critique led to a redesign.
π° Pricing concerns: $50 monthly rate could be a dealbreaker.
π― User interest in functional improvements, not just design fixes.
The project's future hinges on feedback implementation. The developer plans to share the revised logo soon and hopes to engage further with potential users on their suggestions for app features. Can the team pivot effectively to address these concerns, or will execution falter?
The conversation continues online as the creator seeks to enhance usability while navigating the hurdles presented by potential costs and branding missteps.
As the feedback settles, thereβs a strong chance that the app's developer will implement the suggested changes, particularly regarding the logo and pricing concerns. Experts estimate around a 70% probability that a redesign will occur quickly, as branding is crucial for initial user impressions. If successful, the app could see improved adoption rates, particularly if adjustments to the pricing model allow for more accessibility. There's also potential for collaboration with seniors' advocacy groups to enhance trust and usability, which could further improve public perception.
Looking back at the past, the rise of the mobile banking trend in the early 2010s provides a useful lens for understanding this app's journey. Initially, many consumers hesitated to trust apps with their finances, much like the elderly may now be reluctant to embrace technology for assistance. Just as banks had to adjust their features and branding based on consumer feedbackβsometimes even simplifying interfacesβthis elderly assistance app must navigate similar waters. The evolution from skepticism to usage in mobile banking shows how targeted adjustments can turn an initial public hesitation into widespread acceptance and success.