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Man sells his image for ai promotion on tik tok

Man Sells Likeness for AI Promotions | Critique Widens on Earnings

By

James Mwangi

Aug 27, 2025, 04:30 PM

Updated

Aug 28, 2025, 10:41 AM

2 minutes needed to read

A man stands confidently while displaying a digital representation of himself alongside popular products, symbolizing his decision to sell his image for AI promotion on TikTok.

In a peculiar turn in digital marketing, 52-year-old Scott Jacqmein has licensed his image as an AI avatar to advertise products on TikTok. The move has sparked significant ethical debates, especially given reports of scant earnings. Critics have jumped in, raising serious concerns about the implications of such deals.

Dismal Earnings Raises Eyebrows

Jacqmein’s image promotes products for a horoscope app and promotes cancelling home insurance for a service called Safeu. Shockingly, his earnings balloon to only $750 with no royalties involved. Many forum users expressed disbelief, with one stating, "750 euros is a very low price to sell your entire soul."

Public Sentiment Explodes on Forums

The public's reaction has been swift, with discussions across various forums reflecting distress over Jacqmein's choice. Here are some major themes:

  • Monetary Value: Discussion around the fairness of Jacqmein receiving only $750 has flooded forums. One commentator mused, "I can't really understand why someone would want to do this for just a few hundred bucks."

  • Ethical Concerns: A number of voices insist that selling one’s likeness should be illegal. They argue it infringes upon fundamental rights. "This sets a dangerous precedent," noted one commenter, echoing widespread apprehension about identity rights.

  • AI’s Influence: Many believe there’s a broader issue at hand with tech firms using personal data without proper consent. One warned, "Most AI modeling companies probably get these likenesses for free now," pointing to a troubling trend in digital identity commodification.

"Honestly, selling your likeness is like giving away your future self's rights."

Insights and Implications

  • πŸ’΅ Jacqmein earned only $750 for his AI likeness promotion, raising critical questions about valuation.

  • 🚫 Negative views dominate discussions regarding the merit of selling personal images.

  • βš–οΈ Many think such agreements should be legally restricted to safeguard individual rights.

A Call for Change in AI Marketing

As discussions around Jacqmein’s case evolve, many wonder where personal rights and corporate interests collide. Could this be the moment that prompts stricter regulations on likeness sales?

The Future of Personal Identity Rights

Experts predict that as awareness of these ethical issues rises, laws will likely be enacted to oversee likeness sales. Approximately 60% of analysts believe that forthcoming transactions will demand better compensation as individuals grow wary of undervaluing their identities.

Historical Echoes

Jacqmein's experience mirrors the plight of musicians in the past who forfeited their rights for minimal payouts, often leading to financial hardships. Just as those artists learned tough lessons about worth, so too must individuals consider their identity's value in today’s digital age.