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Shifting focus to motion design for broadcast and sports

Designer Charts New Course | Focus on Motion Design for Broadcast and Sports

By

Emily Lopez

May 22, 2025, 05:32 AM

Edited By

Oliver Smith

Updated

May 22, 2025, 09:29 PM

2 minutes needed to read

A designer working on a motion design reel featuring vibrant graphics and video clips for broadcast and sports.

A designer is realigning their career towards motion design, hoping to find a niche in broadcast and sports. Their recent showreel, featuring work for major brands, raises discussions on the future of their career in this competitive field.

Showreel Insights and Industry Path

The designerโ€™s showreel highlights projects with esteemed companies like Red Bull Racing, HBO Max, Disney+, and Oracle. However, they aim for stable positions in motion design, seeking advice from industry peers to solidify their transition.

Key Themes from Community Responses

  1. Showreel Length Recommendations

    Commenters suggested reducing the length of the reel, with feedback like, "Iโ€™d love to keep it about 45-ish seconds," implying that shorter showcases may enhance viewer retention.

  2. Hands-On Motion Appeal

    The hands-on nature of motion design was emphasized in comments, with one user stating, "I love the craft and the energy of making things move," reflecting a common sentiment that practical creation feels more rewarding than theoretical branding work.

  3. Encouraging Feedback for Talent

    Voices from the community showcased support, with comments saying, "You seem pretty talented. Now go sell yourself!" Such sentiments indicate the potential for the designer to thrive in this space.

"More and more brands are expressing themselves through motion anyway, so motion felt like a natural fit." โ€“ Industry perspective

Overall, the feedback trends positive, sprinkled with constructive criticism aimed at enhancing effectiveness and impact.

Next Steps and Industry Outlook

The designer is determined to explore either full-time roles or ongoing freelance work that can provide a sustainable career path in these sectors. They aim to improve based on the industry's evolving expectations.

Whatโ€™s Next for This Designer?

This significant career pivot mirrors broader trends in the industry, where opportunities are becoming more dynamic. With steady networking efforts, the designer could tap into influential projects within the next yearโ€”experts estimate that adapting quickly to community feedback could lead to a possible boost in engagement and career prospects.

Takeaways

  • โœ‚๏ธ Shorter showreels may engage viewers better

  • ๐Ÿ”„ A shift in focus to hands-on motion design reflects industry trends

  • ๐ŸŒŸ Community encourages the designer to actively market their skills

In an industry thatโ€™s constantly adapting, how effectively can the designer wield the insights gained from this feedback into future success?