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Nvidia ceo jensen huang eyes revival of old gp us to tackle shortage

Nvidia CEO Jensen Huang | Old GPUs Could Make a Comeback Amid Shortage

By

Clara Dupont

Jan 7, 2026, 05:56 AM

Edited By

Chloe Zhao

Updated

Jan 7, 2026, 10:36 PM

2 minutes needed to read

Nvidia CEO Jensen Huang discussing GPU revival plans in a modern office setting
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Nvidia's CEO Jensen Huang is stirring the pot by suggesting a return of older graphics cards to address current supply issues and escalating prices. This proposal has triggered varied responses among gamers and industry insiders.

Market Context and Implications

Huang's assertions hint at a significant strategic shift for Nvidia, considering that prices for popular models like the 3060 and 3070 have skyrocketed. Huang emphasizes the need for "innovative ways to serve our customers while staying relevant in a fast-paced market." With this statement, he opens the door to possibilities, but the conversation is laced with skepticism.

Insights from User Boards

Recent discussions on forums bring to light several viewpoints:

  1. Demand for Affordability: Some community members express frustration over inflated pricing. One commenter stated, "My 1080ti is still pretty awesome. Let's have sub $200 1080tis for the rest of us." There's a clear demand for affordable options.

  2. Environmental Concerns: A number of people believe reviving older models could mitigate e-waste. Comments reflect a strong desire for more sustainable practices in tech.

  3. Skepticism About Feasibility: Others remain doubtful about the effectiveness of this strategy long-term. One poster bluntly remarked, "Fuck Nvidia" alongside claims that better products will emerge eventually.

A user griped, "They're going to flip the isObsolete boolean to false," critiquing the potential revival as a tactic rather than a genuine solution.

User Sentiment Overview

The sentiment on this topic is mixed:

  • ๐Ÿšซ Many comments convey a negative outlook towards Nvidia's pricing intentions.

  • โ™ป๏ธ Some see the revival as a chance for eco-friendliness, yet highlight that affordability is essential.

  • ๐Ÿ’ฐ Expect pushback if older GPUs return at inflated costs.

End: Navigating GPU Revival

Nvidia faces a pivotal moment. There's a strong possibility that older GPUs enhanced with AI features could hit the market, aiming to satisfy customer needs amid ongoing shortages. However, if these models come at a premium, gamers will likely resist, hindering potential sales. Recent forum chatter shows that Nvidia must address pricing issues to succeed in this competitive field. Users are keen for solutions that genuinely cater to their financial constraints and technological needs.

In a world where balancing innovation with affordability is critical, how will Nvidia adapt? Time will reveal whether this intriguing approach will resonate or fall flat with customers.