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Open ai set to test ads in chat gpt with employees soon

OpenAI | Employees Set to Test Ads in ChatGPT

By

Dr. Jane Smith

Jan 7, 2026, 05:47 PM

Edited By

Fatima Rahman

2 minutes needed to read

An illustration showing a person interacting with ChatGPT on a computer screen while advertisements are displayed in the chat window, representing OpenAI's new direction.
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A significant shift is on the horizon for OpenAI as insiders report plans to test advertisements in ChatGPT with employees. This move raises questions about the future of the platform, particularly for its user base, 95% of whom rely on the free version.

Context Behind the Ads

Reports suggest that through ads, OpenAI aims to offset rising operational costs associated with improving their AI models. Many employees will soon experience this advertising phase, showcasing whether this approach can deliver revenue without alienating users who prefer ad-free interactions.

User Opinions on Ads

Feedback from various forums indicates mixed sentiments regarding the introduction of ads:

  • Accessibility Concern: Users highlighted the need for affordable access to advanced AI functionality, noting, "If they keep adding morethey wouldnโ€™t be able to serve itwithout losing money."

  • Paid Subscription Ambiguity: Questions arose about whether paying, especially for tiers like Plus and Pro, would exempt users from ads. As one commenter pointed out, "I don't think OpenAI would show ads on Plus and Pro plans."

  • Frustration Level: Several expressed concern about the type of ads that may appear. "Canโ€™t wait to get recommendations for luxury sedans when Iโ€™m just trying to vent," noted one user, sarcastically addressing potential irrelevant ads.

"No business is going to give out freebies forever. Either you pay with your money or your attention."

Current Sentiment Patterns

The prevailing mood varies, swinging from curiosity to skepticism:

  • Some users view ads as a necessary evil for sustaining free access.

  • Others worry that ads could compromise their experience, reducing engagement.

  • A faction is outright dismissive, suggesting alternatives like direct funding.

Key Takeaways

  • ๐Ÿ” The upcoming ad tests aim to balance revenue with user access.

  • ๐Ÿšซ Concerns persist about ad presence in paid subscriptions.

  • ๐Ÿ’ฌ โ€œFunny thing is when you advertise youโ€™ll only get either people who are too poorโ€ฆโ€ - a notable comment reflecting user frustration.

With the testing phase imminent, many will be closely watching how this strategy unfolds and what it could mean for the future of AI accessibility.

What's Next in the Ad Scheme

Thereโ€™s a strong chance that OpenAI's testing phase will reveal how well users adapt to ads in ChatGPT. If the feedback leans negative, the company might pivot quickly, possibly implementing a system where ads are limited or tailored to user interests. Experts estimate around 60% of people utilizing the free version may tolerate ads in return for continued free access. However, this percentage could drop if the ads do not align with users' needs or preferences. The company might also roll out clearer guidelines on ad presence in the paid tiers, as a response to growing user queries. Such steps could either enhance user satisfaction or push some towards competing platforms that guarantee ad-free experiences.

Echoes from the Past

An intriguing parallel can be drawn to the early 2000s with the rise of streaming services. As platforms like Spotify started offering free versions supported by ads, many users felt the trade-off was worth it, given the value of accessible music. Yet, backlash grew as ads became intrusive, prompting a shift where consumers chose to pay for convenience. OpenAIโ€™s foray into ad revenue reflects a similar tug-of-war between offering free services and capitalizing on user attention. Just as music lovers navigated this new landscape, ChatGPT users may soon face choices that contradict their preferences, all while reshaping the nature of access to technology.