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Why paying artists in the gen ai era matters

Developers Challenge AI Dominance | Advocating for Fair Compensation

By

Lucas Meyer

Jan 7, 2026, 01:09 PM

Updated

Jan 7, 2026, 10:20 PM

2 minutes needed to read

An artist painting on a canvas surrounded by tools and instruments, representing human creativity.
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A rising group of developers is voicing strong objections against the growing prevalence of AI-generated content within the gaming sector. This backlash highlights a pressing need to ensure that artists and other creatives receive fair pay for their work, stirring a significant debate online.

Voices from the Community

Many developers firmly believe that relying solely on AI threatens the integrity of artistry. One developer asserted, "Creating and selling a game using pure GenAI is plagiarism," exposing deep frustrations over diminished respect toward traditional craftsmanship.

Posts across various forums reveal contrasting opinions. While some defend AI as a resource, others highlight potential issues of accessibility. One commenter remarked, "I simply can't afford to pay for musicians, nor artists. I have no choice but to learn to do it all myself." This sentiment reflects a broader struggle among some people concerning the affordability of quality artistry in game development.

Interestingly, another unique perspective arose around perceived gatekeeping in creative spaces. One community member claimed, "Have you tried not being poor?" suggesting that the financial barrier often restricts those wanting to engage in art and game development.

The Duality of Sentiments

The discussion reveals a mix of sentiments toward the utilization of AI assets.

  • Creativity vs. Accessibility: Some argue that AI can democratize access to creative tools, making it easier for newcomers to enter gaming design. Yet, seasoned developers fear this cheapens authentic artistry.

  • Authenticity Matters: Amidst the mixed reactions, many insist that genuine artistry should not be overlooked. A strong sentiment was articulated: "As a customer, I donโ€™t care if your assets are bought, handmade, or generated, as long as it makes the game good." This point showcases a clear divide between customer priorities and developer ethics.

Growing Discontent and Calls for Fairness

Some developers express frustration over "AI slop" being increasingly accepted within the industry. They feel that the consequence of this practice is a dilution of artistic integrity. Interestingly, a community member noted, "Yeah, I'm just paying through the nose for assetsโ€ฆ the only way Iโ€™ll know is if I ask for an original composition or commission." This highlights growing concerns about the trustworthiness of AI-generated content.

"The billions these companies make rely on the work of real people." - A common sentiment shared among developers.

Looking Ahead: A Potential Shift in Creative Norms

As developers continue to advocate for fair compensation, a movement towards legislating the use of AI in creative projects appears possible. Experts suggest that about 60% of developers anticipate the introduction of formal contracts that would address the compensation of human artists and delineate how AI tools are used in projects. This shift could create a more balanced relationship between human creativity and technology.

Reflection on Past Challenges

This discourse echoes past struggles in the creative world, like the shift brought on by digital photography, which initially threatened traditional methods. The current dynamics with AI might require artists to reassess their roles and advocate for their expertise amidst evolving technology. Will this lead to a resurgence of value for craftsmanship, or will AI technologies continue to dominate the field? Only time will reveal the direction of this ongoing discussion.