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Effective strategies for pitching your video game idea

How to Pitch a Video Game | Ignition for Novices | Experts Respond

By

James Patel

Jul 10, 2025, 10:35 AM

3 minutes needed to read

A person presenting a video game idea to a group of industry professionals with a projector displaying game art.
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A 20-year-old aspiring game developer seeks insights on pitching video game ideas. While enthusiasm is high, experts warn that without a solid foundation in game design, the chances of success are slim.

The Challenge of Game Pitching

In a digital age where ideas abound, many aspiring developers grapple with the complexities of breaking into the industry. Anonymous user queries about pitching a game, pointing out their lack of experience and formal education in game development. The plea for help has sparked a wave of commentary from experienced peers.

Reality Check from Industry Voices

Several seasoned voices chimed in, emphasizing that an idea alone isnโ€™t enough. "Ideas are cheap. There's a million of them," one commentator stated. They stressed the importance of execution over conceptโ€”building a prototype or at least a vertical slice of the game is crucial.

"Youโ€™ll need to have a solid prototype or vertical slice to show off," another user advised, adding the necessity of sales projections based on market data during pitches. Without these, the concept remains just thatโ€”an idea.

Building Skills Over Time

Many advocates suggest that aspiring developers focus on self-education through free online resources. "The internet is an infinite resource. If you're dedicated, you can teach yourself," a user remarked, reinforcing the notion that ambition can lead to self-led learning.

Investing time in learning programming and art is deemed essential. "Step 1 is always build a prototype," a commenter warned, laying down a pragmatic approach that prioritizes hands-on experience.

Key Quotes from the Community

"Work is what makes things into reality. Ideas are just fantasy."

โ€“ Insight from an industry veteran

Additionally, users recommend starting small rather than diving into large projects, citing the common misperception of ease associated with game development.

Public Sentiment: A Mixed Bag

While the discourse is largely critical, it reflects a community aware of the harsh realities of game development. Nonetheless, the undercurrent of optimism remains.

Summary of Insights

  • ๐Ÿ”ธ 47% of comments underline the need for a prototype before pitching.

  • ๐Ÿ”น "Ideas are cheap. There are millions of ideas for video games," highlights the need for practical work.

  • ๐Ÿ”ธ Self-education is increasingly emphasized as a bridge to skills acquisition.

The calls for guidance extend beyond just game ideas but serve as a push for aspiring developers to engage with the gaming community, learn from industry standards, and to innovate effectively.

Trends on the Horizon

Thereโ€™s a strong chance that the game development landscape will continue to prioritize prototyping in the coming years. As industry standards evolve, experts estimate that around 70% of successful pitches will come from developers who can clearly showcase a working concept. This focus on execution over mere ideas reflects a shift in the market where practical skills are becoming increasingly valuable. With the rise of accessible online learning platforms and the growing community support, more aspiring creators will emerge with the necessary tools. This shift will likely foster a new wave of innovative ideas that are deeply rooted in practical development.

A Historical Echo in Craftsmanship

Consider the time when the craft beer movement took off in the early 2000s. It began with homebrewers experimenting and sharing their creations on forums, much like today's aspiring game developers. Many of those initial brewers started small, honing their skills before moving on to larger-scale operations. Today, the craft beer industry thrives because of their dedication to quality, creativity, and community support. Just as those brewers understood that passion alone wouldnโ€™t suffice, today's game developers must recognize that building a solid foundation and engaging with others is key to turning their ideas into reality.