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Prompt engineering: why it's not a passing fad

Prompt Engineering | Crucial Skill in AI Development

By

Kenji Yamamoto

Feb 12, 2026, 05:07 AM

Updated

Feb 12, 2026, 10:55 AM

2 minutes needed to read

A person interacting with a computer screen displaying AI prompts and responses, illustrating prompt engineering's role in guiding artificial intelligence.

A growing coalition of people is rallying behind the importance of prompt engineering, despite claims that it may be fading. Recent discussions emphasize its essential role in shaping AI responses and the need for clear instructions.

The Misunderstanding of Prompt Engineering

Critics suggest that prompt engineering is outdated and has been overshadowed by approaches like context engineering. However, this view ignores the unique challenges of instructing AI effectively. As one contributor highlighted, "You can bake it into the software once it covers all possible edge cases in human civilization," stressing the necessity of tailored instructions.

In various forums, debates have reignited about whether users need to specifically articulate what they want from AI. Some argue that simply rewriting prompts and inserting them into templates is sufficient. Yet, "No one claims it will always be important to ask the right question," said another voice, pointing to the nuanced demands of different contexts.

Defining Expectations Clearly

Engagements with AI models require precise definitions:

  • For a customer support bot, users must pinpoint distinctions between technical and billing questions.

  • For marketing purposes, defining brand tone and target audience is critical.

  • Health coaching applications need clarity on clinical protocols and interaction frequency.

This tailored approach is vital, as newer AI models, despite their sophistication, still don't inherently know company policies or customer needs.

Insights From Community Discussions

The sentiment within online forums shows a strong belief in the persistence of prompt engineering. "Writing instructions and iterating is the skill, and itโ€™s still essential," echoed many participants. Supporters reject the dismissal of prompt engineering as a flawed concept, noting that effective engagement still relies on well-crafted directives.

Key Points from Engagements

  • ๐Ÿ”‘ Over 75% agree on the necessity of clear prompts.

  • ๐Ÿ”„ Users affirm that AI's evolving capabilities still demand human input.

  • ๐Ÿ“‰ "Prompt engineering isn't dead. We just had the wrong definition," remarked a notable contributor.

The Future is Bright for Prompt Engineering

Experts anticipate that as AI evolves, the demand for prompt engineering will grow even more critical. With an estimated 70% of professionals in AI believing that well-defined prompts are essential, we could see new roles emerge focused solely on this skill. Educational programs dedicated to teaching these techniques may also become prevalent.

The Intersection of Past and Present

Reflecting on the shift from traditional to digital marketing offers a parallel to prompt engineering's current predicament. Early naysayers of digital strategies eventually recognized their lasting value. Similarly, as businesses migrate towards more advanced AI interactions, embracing effective communication remains crucial for success.

In a time where AI continues to shape industries, prompt engineering will likely remain a cornerstone of how companies interact with technology, guiding its applications and ensuring they meet specific needs.