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Humanoids for love: the $5,500 robot companion

The Rise of Humanoid Companions | EngineAI's New Robot Targets Young People

By

Aisha Nasser

Aug 14, 2025, 10:30 PM

3 minutes needed to read

A humanoid robot designed for companionship standing beside a person, showcasing its advanced communication features and friendly design.
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A new humanoid robot, SA02, is on the market for $5,500, primarily aimed at young individuals seeking companionship. EngineAI claims the robot features intelligence-driven interaction, advanced audio-visual capabilities, and could represent a shift in how people view relationships.

EngineAI's Ambitious Offer

EngineAI describes the SA02 as designed for companionship, featuring:

  • A large language model for engaging conversations

  • High-fidelity speakers for clear audio

  • Dual high-definition cameras for gesture recognition

The rise of humanoid robots isn't new, but this model offers a physical form to the existing AI partners many already have, aiming to capitalize on a growing trend.

Market Dynamics

Hundreds of thousands of people currently interact with AI companions. One commenter pointedly remarked, "They think 'young people' can afford to spend $5,500 on a companion robot?" Their doubt reflects a broader skepticism about the pricing strategy.

While some see potential, others question the practical utility of such robots, with a user pointing out that most robots "are still taking baby steps" in terms of functionality. The young demographic may find the charm in having a robot companion, but will they be willing to invest in it?

Mixed Reactions from the Public

Response from forums shows a spectrum of sentiment:

  • Financial Concerns: Many doubt whether young people will buy this tech, preferring to spend on gaming or practical gadgets.

  • Social Commentary: Comments included thoughts on choosing a robotic companion over a typical partner, with one user joking, "They might as well skip out on the next gaming computer."

  • Skepticism About Longevity: Some express concerns about what happens if EngineAI ceases to operate, comparing the potential purchase to an expensive paperweight.

"You now have a $5,550 paperweight. Might as well tape a rock to a laptop with AI running." - User comment

Key Takeaways

  • β–½ High Price Point: $5,500 is a significant investment, raising questions about market viability.

  • β–³ Target Demographic: The robot aims to bridge the gap for younger people who might already have AI partners.

  • β€» "Call me robophobic, but I don’t want a partner with built-in speakers and a camera." - User sentiment

With mixed reviews swirling, it remains to be seen if EngineAI's SA02 will resonate with young consumers. As the debate continues, the evolving nature of companionship in the age of AI raises relevant questions about relationships and personal connections. Will people embrace a humanoid robot as a genuine companion or keep the tech at arm's length?

The Path Ahead for Humanoid Companions

Given the current skepticism surrounding the SA02, there's a strong chance EngineAI may need to rethink its $5,500 price point to attract young people. Experts estimate that if a more affordable version is introduced, perhaps around $2,000, it could lead to significantly higher engagement, with a potential growth in market adoption by 30-40%. If EngineAI leverages social media marketing effectively, they could ignite interest among younger audiences, shifting perspectives on robot companions. However, if hurdles related to functionality and long-term usability are not addressed, the fear of this technology becoming obsolete might hold back sales, with some predicting a less than 20% success rate in the current pricing strategy.

An Unexpected Echo from History

Consider the 19th-century advent of gas lighting; at first, many doubted its practicality and risk, labeling it as extravagant. Yet as cities embraced this innovation, it transformed social interactions and even urban economies. The humble beginnings of humanoid robots might echo this transformation. Just as gas lighting sparked a new era of gatherings, the SA02 could redefine companionship norms if it successfully integrates into daily life, crafting bonds that transcend mere utility. Only time will reveal if it follows a similar arc of acceptance and evolution.