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Scott ross discusses vfx, a.i. impacts and his new book

Scott Ross Sparks Conversation on VFX and AI | New Book Launch

By

Fatima El-Hawari

Jul 10, 2025, 10:31 PM

Edited By

Chloe Zhao

2 minutes needed to read

Scott Ross sharing insights on visual effects and artificial intelligence, surrounded by film-related visuals
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Scott Ross, a prominent figure in the visual effects (VFX) industry, ignited discussions around the intersection of VFX and artificial intelligence (AI) with his recent book launch. While some embrace the transformative potential of AI, others express concern about its implications on job stability.

The Debate Heats Up

In the forums, people passionately shared their thoughts, recognizing a need for a healthy exchange of ideas. One commenter noted, โ€œI personally have come around to the idea AI is probably going to permeate VFX. Itโ€™ll be transformative, but it won't signal the end of the world if we plan and adapt.โ€

This perspective emphasizes a growing acceptance of AI in creative industries, regardless of its challenges. Another individual remarked, โ€œVFX people putting their head in the sand and then complain they donโ€™t have work for over a year.โ€ This sentiment indicates a divide in the community regarding the integration of AI.

Perspectives on AI's Role

Commenters expressed mixed feelings about AI's future in VFX. Here are the three key themes:

  • Adaptation vs. Resistance: Some believe AI will become essential for the industry to thrive, while others fear it will eliminate jobs.

  • The Evolution of VFX: Comments revealed a shift in understanding, noting the impact of AI advancements on traditional VFX methods.

  • Healthy Debate Encouraged: Users called for open discussions that allow for differing views without resorting to personal attacks.

"It seems clear what we call VFX is going to completely change and be heavily reliant on AI," one user pointed out.

Sentiment Analysis

Comments reflected a blend of optimism and apprehension toward AI's role. While many acknowledge the opportunities AI presents, concerns linger about the consequences for employment in the VFX sector.

Key Insights

  • โœจ Many in the community see AI as a tool for innovation.

  • ๐Ÿšจ Concerns persist regarding job displacement in VFX.

  • ๐Ÿ’ฌ "More perspectives have helped inform me of different attitudes," noted a participant, highlighting the value of open dialogue.

As discussions continue, the unfolding impact of AI on VFX remains a pressing topic. Can the industry adapt without losing its essence? Only time will tell.

Looking Beyond the Horizon

There's a strong chance that the VFX industry will embrace AI tools more fully over the next few years. Experts estimate around 60% of studios may integrate AI in their workflows by 2027, making it integral to both creative processes and project management. This shift could lead to more efficient production cycles and new kinds of storytelling, although there's a genuine concern regarding job displacement. As VFX artists adapt, retraining and reskilling will likely become crucial. The potential exists for a new era in VFX that marries human creativity with AI efficiency, but the balance will be delicate, requiring careful oversight and planning to avoid losing jobs.

Echoes from the Past

An interesting parallel can be drawn with the rise of photography in the 19th century, when traditional painting faced threats from this emerging technology. Artists had to rethink their methods and adapt to the new reality in which photos could capture reality more accurately. Some resisted change, fearing the demise of their craft, while others embraced photography as a revolutionary tool for art, ultimately pushing boundaries in creative expression. Similarly, VFX professionals today find themselves at a crossroads with AI, indicating that transformation can yield both challenges and surprising opportunities for reinvention in the industry.