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Substack's profit secrets: hosting controversial newsletters

Substack's Controversial Hosting | Financial Gains from Hate Content

By

Emily Zhang

Feb 8, 2026, 04:32 AM

Edited By

Chloe Zhao

Updated

Feb 8, 2026, 10:28 AM

2 minutes needed to read

A computer screen displaying a controversial newsletter with bold headlines and provocative content.
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A growing rally against Substack's decision to host controversial newsletters has erupted recently, with many people expressing outrage over the platformโ€™s role in spreading hate content. The current backlash questions not just ethics but also Substack's financial motives in this troubling trend.

The Financial Aspect of Hosting Extremism

Reports surfaced that Substack promoted a Nazi-themed newsletter last year. This revelation has fueled fiery discussions on various forums, with complaints about the platformโ€™s ethics taking center stage. The existing sentiment indicates frustration mixed with concern over the siteโ€™s trajectory. Comments reflect a balancing act between financial gain and moral responsibility, as one person remarked, "They should demonetize them" while another pointedly stated, "Hasn't the CEO publicly said this is a working-as-intended feature of Substack?"

Key Themes Emerging from the Debate

Several themes are prevalent as users voice their frustrations:

  • Normalization of Extremist Views: Users have noted right-wing extremist content infiltrating their feeds, even with curated preferences. One pointed out, "Even after I curated my feed, it creeps in."

  • Comparison with Other Platforms: There's a growing sentiment that, similar to Twitter, Substack is failing to monitor hate content effectively. A user noted that this brings extremists to their platform since others are enforcing stricter policies against such ideologies, impacting engagement and profits.

  • Profit Motives vs. Public Responsibility: People speculate that financial incentives overshadow any commitment to remove hate-focused newsletters, with users worried that profitability is prioritized over ethical considerations.

Culmination: A Platform at a Crossroads

As 2026 unfolds, the discourse surrounding Substack highlights an essential conversation about the responsibilities platforms hold in today's world. People demand a reevaluation of what is acceptable under the guise of free speech. Experts suggest that a shift towards stricter guidelines seems likely, as pressures mount on Substack to enhance its content moderation efforts.

What Comes Next?

Looking ahead, Substack's challenges multiply as it faces rising demands for accountability. The financial fallout of inaction could lead to greater backlash and potential loss of users. Many experts predict that Substack may collaborate with established content moderation firms to achieve a balance that restores user trust while also addressing profitability concerns.

Reflecting on Past Lessons

Interestingly, this predicament mirrors early television struggles with sensationalism during the 1950s. Back then, networks battled between ratings and integrity, facing public backlash for distorting reality. Just like those networks, Substack is at a juncture where it must balance success with moral responsibility to avoid alienating users and jeopardizing its future voice in the digital landscape.

Key Points

  • ๐Ÿšจ User Demands Intensify: People are asking platforms like Substack to take responsibility for hosted content.

  • ๐Ÿ’ฐ Concerns Over Profit: Many suspect financial motives are at play with the platformโ€™s content choices.

  • โš–๏ธ Skepticism about Moderation: There are widespread doubts about Substack's willingness to curb hate content in the long run.