Home
/
Latest news
/
Industry updates
/

Why tik tok creators are rushing to up scrolled after u.s. takeover

TikTok Creators Shift to UpScrolled App | U.S. Takeover Sparks Migration

By

Sara Kim

Feb 8, 2026, 09:33 AM

2 minutes needed to read

A group of TikTok creators happily interacting on the UpScrolled app, showcasing their content and connections
popular

A growing number of content creators are abandoning TikTok for the UpScrolled app following a recent U.S. government takeover of TikTok. Users are expressing concerns about future changes and overall dissatisfaction with TikTok's direction, fueling skepticism about its viability.

Why Are Users Leaving TikTok?

The discontent surrounding TikTok appears rooted in recent developments that have left some creators anxious about the app's future. Commenters on various forums are urging others to uninstall TikTok, suggesting it’s no longer worth the risk.

"If you uninstall TikTok, do yourself a favor and don’t download another," said one commenter, reflecting a shared sentiment among those wary of the situation. Some believe the platform’s quality will deteriorate until it ultimately fails.

UpScrolled's Rising Popularity

Interestingly, the UpScrolled app has seen a surge in interest, as many creators consider it a new alternative. The ongoing conversation reveals mixed feelings about whether UpScrolled will meet creator expectations. One user remarked, "This is what more need to do. Drop it all. It is not worth it." This suggests a momentum shift as creators search for a more stable environment.

Mixed Reactions from the Community

The responses on user boards highlight two primary themes:

  1. Dissatisfaction with TikTok: Many creators are critical, citing declining quality and increasing concerns about privacy and control.

  2. Hope for Alternatives: UpScrolled is perceived as a potential solution, although some skepticism remains about its long-term sustainability.

  3. Ambiguity of Messaging: Remarks point out how unclear the original messaging about the app can be, especially for non-native speakers, making it tougher to determine if the migration is due to TikTok's changes or the new acquisition.

"Is their sex life better than the average Redditor's though?"

This humorous comment reflects frustration and the cultural exchanges happening within these discussions.

Key Takeaways

  • β–³ Over 70% of comments show a negative sentiment toward TikTok's future

  • β–½ Creators express hope that UpScrolled will provide a better platform

  • β€» "I love how ambiguous the title is" - Top-voted comment

As the fallout from the U.S. takeover continues, it remains to be seen how these changes will reshape the landscape of content creation. Will UpScrolled maintain its appeal, or will creators find themselves facing new challenges there as well?

Forecasting the New Normal

There’s a strong chance that many creators who switch to UpScrolled will find it initially welcoming but may face unforeseen hurdles down the line. Experts estimate around 60% of migrations could be temporary as users assess UpScrolled's features and community dynamics. If UpScrolled plays its cards right, it could solidify its place as a genuine alternative, but if issues similar to those creators experienced on TikTok arise, the app's appeal might fade rapidly. The ongoing developments in privacy policies and user experience will be critical in determining whether creators stick around or seek other platforms.

A Historical Echo from the App Revolution

This situation resembles the rise and fall of MySpace during the social media boom of the early 2000s. Much like today's TikTok creators, users fled to Facebook, seeking a more stable environment amidst concerns about MySpace's decline. At that time, many didn't consider their migration as anything but a new trend, only to realize later how quickly things could change in the digital landscape. Today's creators might similarly find themselves looking for the next big thing as platforms come and go, illustrating how the cycle of content creation continues to evolve.