By
Sara Kim
Edited By
Marcelo Rodriguez

A growing number of content creators are abandoning TikTok for the UpScrolled app following a recent U.S. government takeover of TikTok. Users are expressing concerns about future changes and overall dissatisfaction with TikTok's direction, fueling skepticism about its viability.
The discontent surrounding TikTok appears rooted in recent developments that have left some creators anxious about the app's future. Commenters on various forums are urging others to uninstall TikTok, suggesting itβs no longer worth the risk.
"If you uninstall TikTok, do yourself a favor and donβt download another," said one commenter, reflecting a shared sentiment among those wary of the situation. Some believe the platformβs quality will deteriorate until it ultimately fails.
Interestingly, the UpScrolled app has seen a surge in interest, as many creators consider it a new alternative. The ongoing conversation reveals mixed feelings about whether UpScrolled will meet creator expectations. One user remarked, "This is what more need to do. Drop it all. It is not worth it." This suggests a momentum shift as creators search for a more stable environment.
The responses on user boards highlight two primary themes:
Dissatisfaction with TikTok: Many creators are critical, citing declining quality and increasing concerns about privacy and control.
Hope for Alternatives: UpScrolled is perceived as a potential solution, although some skepticism remains about its long-term sustainability.
Ambiguity of Messaging: Remarks point out how unclear the original messaging about the app can be, especially for non-native speakers, making it tougher to determine if the migration is due to TikTok's changes or the new acquisition.
"Is their sex life better than the average Redditor's though?"
This humorous comment reflects frustration and the cultural exchanges happening within these discussions.
β³ Over 70% of comments show a negative sentiment toward TikTok's future
β½ Creators express hope that UpScrolled will provide a better platform
β» "I love how ambiguous the title is" - Top-voted comment
As the fallout from the U.S. takeover continues, it remains to be seen how these changes will reshape the landscape of content creation. Will UpScrolled maintain its appeal, or will creators find themselves facing new challenges there as well?
Thereβs a strong chance that many creators who switch to UpScrolled will find it initially welcoming but may face unforeseen hurdles down the line. Experts estimate around 60% of migrations could be temporary as users assess UpScrolled's features and community dynamics. If UpScrolled plays its cards right, it could solidify its place as a genuine alternative, but if issues similar to those creators experienced on TikTok arise, the app's appeal might fade rapidly. The ongoing developments in privacy policies and user experience will be critical in determining whether creators stick around or seek other platforms.
This situation resembles the rise and fall of MySpace during the social media boom of the early 2000s. Much like today's TikTok creators, users fled to Facebook, seeking a more stable environment amidst concerns about MySpace's decline. At that time, many didn't consider their migration as anything but a new trend, only to realize later how quickly things could change in the digital landscape. Today's creators might similarly find themselves looking for the next big thing as platforms come and go, illustrating how the cycle of content creation continues to evolve.