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Cups or copyright? coca cola and pepsi clash in canada

Trademark Tensions | Canadian Ceramicist Sparks Controversy with Soda-Inspired Cups

By

Tina Schwartz

Mar 31, 2026, 06:18 PM

2 minutes needed to read

Handcrafted ceramic cups displaying the logos of Coca Cola and Pepsi, with a backdrop of a workshop.
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A ceramicist in Canada is stirring up stormy waters with her handmade cups showcasing popular soft drink logos, raising significant questions about trademark infringement. The artist claims to be covered legally, yet the debate is heating up over the implications of selling products featuring these recognizable brands without a licensing agreement.

Viral Sensations or Legal Headache?

In a world where a viral sensation can launch a small business into the spotlight overnight, this cup creator is tapping into the nostalgia of soda enthusiasts. However, users on various forums are quick to voice concerns over potential legal issues. One commenter noted, "This looks like clear trademark infringement" while another warned, "I just canโ€™t see how this wonโ€™t become a huge problem for her."

"Itโ€™s wild. Theyโ€™ve gone viral on IG and sell out in minutes."

The artistโ€™s response to inquiries about proper licensing has raised eyebrows. She mentioned, โ€œIโ€™m covered. Itโ€™s not that complicated.โ€ Yet, many remain skeptical. Clarity around such claims is critical, particularly when one could find themselves in a legal quagmire.

Community Reaction

The sentiment ranges from indifference to serious concern:

  • Some folks simply shrug, asking "Who cares lol" if the artist finds success selling these goods.

  • Others emphasize the risk involved: โ€œUsing someoneโ€™s logo or trade dress on products youโ€™re selling without a license is not okay.โ€

  • Many believe itโ€™s only a matter of time before a cease and desist letter lands in her mailbox.

Interestingly, despite the warning signs, the artist continues to ride the wave of social media popularity, selling out her cups quickly. But as these products gain traction, bigger brands are watching.

Key Insights

  • โšก Legal Vulnerability: Selling products featuring logos without permission introduces substantial legal risks.

  • ๐Ÿ“ˆ Viral Success: Despite concerns, the cups fly off the shelves thanks to social media buzz.

  • ๐Ÿ’ผ Artist Defense: "Iโ€™m just a little ceramicist" doesnโ€™t hold strong under trademark law. Legal factors will take precedence once money exchanges hands.

As this situation unfolds, it serves as a reminder of the tightrope artists walk when blending creativity with commercialism. How will major brands react to this bold move in the art world?

Possible Outcomes on the Legal Horizon

Thereโ€™s a strong chance that as the cups continue to gain traction, either Coca-Cola or Pepsi will take action to protect their trademarks. Experts estimate around a 70% probability that the brands will send a cease and desist letter, given the revenue potential at stake. If the ceramicist fails to secure a proper licensing agreement, she could face legal battles that might end her venture or force her to make significant changes. While some fans cheer her for creativity, brands are likely to prioritize protecting their image, potentially putting a damper on this small business success.

A Lesson from the Past: The Vinyl Record Craze

Looking back at the days of the vinyl record boom, small labels faced similar challenges when selling records featuring mainstream artists without clearance. Many went unnoticed until they gained significant popularity, prompting lawsuits that often led to harsh consequences. Just like vinyl fans enjoying musical nostalgia, the soda-inspired cups tap into something familiar, risking similar ramifications if the tension between artistic expression and trademark law escalates. This echoes with lessons of past entrepreneurs who learned that the line between creativity and copyright can be as thin as the ceramic under their glaze.