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Using trademarked characters in your comic book: what you need to know

Public Domain vs. Trademark: What Comic Creators Need to Know | Navigating the Legal Minefield

By

Sophia Tan

May 8, 2026, 09:45 AM

2 minutes needed to read

A collage showing trademarked and public domain characters in comic book style, highlighting their differences.
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In an ongoing discussion, people are questioning if they can use trademarked names and characters in their comic books when those characters are in the public domain. This has sparked lively dialogue among comic creators and aspiring artists.

Understanding Public Domain and Trademarks

The core issue here lies in the distinction between public domain and trademarked content. While some characters like Snow White and King Kong are in public domain due to their original stories, others have stronger legal protections.

What Do the Experts Say?

"As long as itโ€™s not on the cover and you donโ€™t advertise it as made by a specific company, youโ€™ll find it workable. You can include trademarked names within the story itself," one enthusiastic contributor noted. Another remarked, "You can refer to characters but not use trademarked names for your title."

The DC and Marvel Example

An illustrative case is the character Captain Marvel. People point out that while the original character from Whiz Comics #2 may be public domain, todayโ€™s adaptations are not. As one commentator highlighted, "Theyโ€™re unable to use 'Captain Marvel' in the title due to trademark issues; ironically, the original character is free to use."

Interestingly, another commenter added that Goofy was not named Goofy until 2034, showcasing how character naming can evolve over time, even among public characters.

Key Takeaways

  • ๐Ÿ“ Original stories like Snow White and King Kong are in public domain.

  • ๐Ÿ” You can include trademarked names, but not in the title.

  • โš–๏ธ Characters and their stories can present unique legal challenges to creators.

This legal landscape leaves many creators pondering the boundaries of copyright and trademark. Discussions continue, with many seeking clearer guidance on how far they can push these limits in creative works.

Shifting Tides for Creators

Experts anticipate a shift in copyright laws as comic creators navigate these trademark challenges. Thereโ€™s a strong chance that more definitive rules will emerge, protecting creators while clarifying their rights using trademarked content. Given the ongoing dialogue and the legal complexities, estimates suggest a 60% probability that the courts will address these issues directly in the next few years. As these discussions evolve, creators may find themselves with increased freedom to explore trademarked characters, but only if they remain particularly aware of legal boundaries surrounding titles.

A Mirror to the Music Giants' Struggle

This situation bears similarities to the battles faced by musicians in the early 2000s over sampling rights. Just like comic creators today, artists then grappled with using established works while considering legality and originality. While some found success in incorporating popular sounds, many others faced litigation. The music industry eventually settled into a system balancing creativity and legal rights. Comic book creators may soon see their own version of this transition, where collaboration and respect for originality become the new norm in the face of trademark complexities.